Licensed exclusively to Hercules for the life of the patents, the technology offers an effective cost and performance alternative to urea and phenol formaldehyde resins.  Based primarily on soy flour, the adhesive utilizes proprietary resin technology from Hercules.  While not a traditional player in the building products chemical market, Hercules is “excited to bring new technology to a market that has been looking for alternatives for years” said Charles Robinson, Director, New Business Development.  “Given our focus on the forest products industry through pulp and paper, this is a natural extension of our business.  We believe we have additional technologies that are adaptable to building products” said Paul Raymond, President, Hercules Pulp and Paper Division.